Design is a team sport.
The best design ideas can come from anyone and anywhere, not just designers. Designers should be like orchestra conductors, finding the best ideas and bringing them forward in the conversation.
Outcomes over output.
Drive real, measurable outcomes that align with the organization’s goals. Every action, every decision, every wireframe should contribute to tangible, understandable, measurable results that demonstrate progress.
Have strong opinions. Hold them loosely.
Form strong opinions based on your expertise and defend those opinions vigorously... while holding these opinions loosely because new information, insights, and circumstances can shift perspectives.
Always be evolving.
Believe that you can be better today than you were yesterday. Keep a growth mindset and bulldog determination for doing it better. Be an active participant in the work
Iterate, iterate, iterate.
Iteration and feedback are what sharpen great designs, but you’ll always find errors and mistakes that haunt you. Learning to let go and accepting imperfect is a paramount skill in product design. "It's good enough for now; we're iterating."
Do the work.
Design is more than just the dogma of our philosophies; it’s also the praxis, the work, that lets us see the dogma in action. Great design comes from putting in the work, not just preaching about what great design is.
